How do I start my email marketing business?
Here Are Some Email Marketing Stats According to MarketingSherpa , 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more according to DMA . Including a call to action button instead of a text link can increase conversion rates by as much as 28% says Campaign Monitor . Following are the steps that should be taken care of when you get started with Email marketing business: 1. PERSONALIZE YOUR MESSAGES When we say personalized email marketing, doesn’t mean that you send an individual email to every single subscriber. Personalization means that you should use customer data to create a personalized message. Past studies proves that 70% of brands don’t use personalization in their email marketing strategy. P ersonalizing y...