How do I start my email marketing business?

Here Are Some Email Marketing Stats

According to MarketingSherpa, 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more according to DMA.

Including a call to action button instead of a text link can increase conversion rates by as much as 28% says Campaign Monitor.

Following are the steps that should be taken care of when you get started with Email marketing business:

1.PERSONALIZE YOUR MESSAGES

When we say personalized email marketing,doesn’t mean that you send an individual email to every single subscriber. Personalization means that you should use customer data to create a personalized message.

Past studies proves that 70% of brands don’t use personalization in their email marketing strategy.Personalizing your emails will surely helps you to stand out from the competition.

2. Shrink your list mercilessly.

Doesn’t matter the numbers of email addresses in your list that count; the percentage of email addresses of prospects who might buy from you. Delete those addresses that don't open your mails and make it easy for uninterested "prospects" to unsubscribe.

3.SEGMENT YOUR SUBSCRIBERS

Segmentation is the most effective tactics that you can use to increase the personalize your message and content. Segmentation the method of segregation your subscriber list into various groups based on their common characteristics. For example, you might segregate them according to geographic region with a similar climate into one group.You can also divide the lists based on your subscribers’ interests or demographic information.

4. Send emails to prospects during off hours.

Numerous studies have proven that marketing emails are much more likely to be answered when they are sent to the prospects during normal work hours.So,to get answered send those emails during off hours because prospects are likely to free from daily work and can at least read your email.

5.Have a relevant as well as short Subject line.

Studies have also proved that emails are more likely to be opened if the Subject line is 2 or 3 words, which catches attention of the prospects for subject. Ideally, the teaser (the first 20 words of the email; see #5 below) should complement and reinforce the Subject line's relevance.

6. Always use the recipient's first name.

Unless you're addressing /marketing to that particular culture which values formality, start your marketing email with the first name of the prospect, followed by a comma. No honorific (like "Mr.") and absolutely no "Dear..." Write as if it is meant to sent to a colleague, not your Great Aunt Mable.

7. Pack a intention of sending mail into first 20 words.

In most email -readers focus on the Inbox display includes the sender, the time sent, the Subject line, and the first 20 words (or so) of the email. Prospects decide whether to open your email based on those four elements.If those four element s inappropriate,readers won’t open your mail.

8. Do not pretend intimacy.

Avoid phrases like "Hope you are having a great summer" (why would you,Does a stranger  care?), they uselessly consume the valuable visual content that appears in the inbox summary of the email.

9. Show your uniqueness.

Your email must create the impression that are worth for prospect's personal attention. Find something about you, your product/your company that might be uniquely interesting or compelling to the prospect. (But see #12 below.)

10. Write from the customer's viewpoint.

Prospects are interested in themselves, their own careers, their own business, and their own customers (in that order.) They will ignore any message that's primarily about you, your business, your product, your enthusiasm, or your opinion which doesn’t carry prospect’s interest.

11.Avoid unfamiliar acronyms and buzzwords.

Most prospects stop reading an email the seconds as they see an acronym or technical term which they don't immediately recognize. For instance, the term "CRM" means something to most business-folken; a term like "sales enablement system," in contrast, means squat.

 12.Be precise rather than abstract.

Using statements like "saves money and time" or "improves productivity" are so colorless and vague that they fade interest of reading the mail. Instead, provide a real example that showcase exactly what the prospect is likely to experience.

13. Don't toot your own horn.

People who don't know you, generally don't believe when you claim to be the best at anything.Prospects are likely to assume that you're either narcissistic or telling the opposite of the truth. For instance, most people know it's a red flag when a salesperson claims to be "honest."That’s harsh truth.

14.Try to start a conversation.

The main purpose of email marketing is to get into a conversation with the prospect, not to sell to the prospect.First start with trading emails, then segue in the second or third email into an appointment for a brief telephone call.

15. Ask a yes/no question.

The lowest barrier to getting into a conversation is a simple question that requires a yes or no answer from prospects.

Important: Answering "yes"not necessary be an attempt to commit the prospect's time and energy. Example: "Is this sounds interesting to you?" (good) "Can I send you some information?" (bad)

16. Never assign homework.

Sending information to prospect will not convince them to consider your offering.Despite it creates a barrier to having a conversation. Like You're saying: "Read this and then get back to me."  that won’t be happen.

17. 3Test

1^st test for open rate using different combinations of the Subject line and those first 15 words. 2nd test for response rate using variations of yes/no questions. Final 3^rd test for conversion rate by tracking which responses turn into purchases.

If you really want to get start with email marketing business get connect with Clone daddy.We have thoroughly designed, intelligently coded and well tested to match your passion for your business venture. Spend less time and effort on the technology and build your business through Email Marketing Script.

 Clone Daddy is customized clone script development company where you can find the best clone scripts of popular websites and application at affordable rate for various industries.We have expertise in developing clone scripts for various industries like On Demand, Travel & accommodation, Social, Fintech, Education, Online Services etc..

If sounds interested, Contact Us.