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Why Pinterest is most popular photo sharing website

The thought of a social website which allows you to correlate with pictures is a very simple one, Pinterest have prepared platform which includes full of humour,fun, plans and thoughtfulness. Pinterest is a basically photo sharing social media portal, offers facility to share all types of images online. From across the world, many people are using it.To get started they have to create different Pinboard to categorized and organized each pins/photos.So that others users can easily find photos according to their interest or follow Pinboard and get fresh updates when new photos uploaded in Pinboard. With powerful search option users can easily find useful pin from Pinterest. Pinterest enables people make their personal or public Pinboard where they can upload different photos like making album in Facebook or other sites.

Growth of Pinterest:

Pinterest may not be growing at the rate the company had once predicted, but this platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users,which grown up from the 200 million which reported earlier in September.

Here growth rate means the platform’s gaining momentum – it took Pinterest only 6 months to go from 150m to 175m users, and 5 months to reach their next milestone of 200m users. The platform is now gaining 25m new users on an average every four months.so again, it is growing at marginally faster growth rate.
For comparison, over the last year, Twitter has added 9 million MAU, where as Snapchat has added 25m (though important to note Snap’s are daily active users - they don’t publish MAU stats)


Obliviously ,Pinterest’s 250m total users number is still well behind Facebook, Instagram and Twitter, but it’s growth rate is relevantly noticeable.

Targeting shopping opportunities has lead Pinterest to become a better platform for driving purchase intent – according to Pinterest’s data, 90% of weekly Pinners use this app to make purchase decisions, where as 78% of Pinners say content from brands on the platform is helpful.
These findings are also supported by comparative data – Source:  Mary Meeker Internet Trends reports.

Though even with these stats, the platform isn't growing as fast as they had projected.Earlier in 2015, TechCrunch obtained documents which showcased that Pinterest had been targeting 329 million MAU, and $2.8 billion in revenue by the end of 2018. The application is does not quite at that level – the user growth target is not wildly off, while Pinterest reportedly brought in $473 million in revenue in 2017.This represents 58% revenue growth, year-over-year, but also it does seem that Pinterest’s targets were more ambitious, as opposed to aggressive, a few years back.

The opportunities are rising in the app and now there are now more ways than ever for advertisers to use the platform to reach an expanding, shopping-focused, audience, including search,video ads, quick promotion tools, ‘Shop the Look’ ads and many more.Pinterest is still continue to develop its innovative Lens tool, with more than 600 million visual searches now conducted in the app each month.

Pinterest has prove that great ideas comes from simplest ones by containing millions of users from all over the world and everyday it is rising and earns worldwide popularity.From across the world many entrepreneurs following this emerging trend of social photo sharing websites and looking to develop similar website like Pinterest.

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